Kejun Zhou



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Design
  1. Blanc
  2. Piel
  3. Moe‘s Cafe
  4. Night Out

Chapter 0
  1. MBTI Social Lab
  2. Idea Grounding Club
  3. Ring Ring Social Lab


BLANC




Blanc is a Soho-based beauty brand project developed during my time at Design Next Agency. The brand identity and interior design were crafted to evoke tranquility and celebrate individuality, blending contemporary sophistication with a serene, inviting atmosphere that enhances self-confidence and personal expression.

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PIEL




Graphic design work for Piel, a music video by Concrete Husband.

Designed custom typography inspired by the choreography’s fluidity, bridging visuals and emotion.

Director: Xiao Han
Cinematographer: Evan Feng
Choreographer: Akira Uchida

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MOE‘S CAFE




A branding project for Moe's Cafe, combining contemporary aesthetics with playful character to create an inviting, memorable space. The design emphasizes fresh typography, vibrant packaging, and a warm, welcoming atmosphere.

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NIGHT OUT




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MBTI SOCIAL LAB
07/18/2025




Not a test, but an experiment.

In this social experiment, you won’t reveal your MBTI type, nor will others tell you theirs.
Instead, each participant enters the room with a self-named persona，
a playful identity like “The Procrastination Aesthete” or “The Emotion Navigator.”


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IDEA GROUNDING CLUB
08/28/2025



A gathering about how ideals take shape—not just for founders, but for anyone trying to live more creatively.

The Ideal Grounding Club invites entrepreneurs, creators, and everyday experimenters to share the unfinished parts of their stories:

The idea you've refined but haven't launched. The project you kept working on after your team gave up. The moment you chose to keep going, despite identity pressure, limited resources, or creative isolation.

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RING RING SOCIAL LAB
10/24/2025




As the exhibition “Ring Ring” unfolds at Aspace Gallery, Chapter 0 invites you to step into an evening of connection, conversation, and discovery.

Set within an intimate art space filled with works exploring love and communication, this event transforms the gallery into a 24 -person interactive social experiment.


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